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How design sells your business
Monday 23rd September 2019
When a consumer is presented with numerous options about a particular product or service, you want to be the one that they choose. But if you’re offering the same product as 10 other companies, what’s going to make you stand out? Consumers make decisions based on reliability and trust, and this is where the design of the leaflet making your offer comes into its own. Having a clear idea of the message you want to convey and who you want to respond to that message will help steer the design of your leaflet. AIDA is an acronym for; Attention, Interest, Desire, and Action. AIDA is an important part of leaflet design and is a proven framework for converting casual interest into…
Proper Leaflet Distribution
Monday 8th July 2019
The 5 things that make it work Leaflet distribution continues to be one of the most effective tools in the advertiser’s tool box and provides a cost-effective means to get your message in front of the 27 million households in the UK. Making it effective requires careful planning and targeting. 1. Make it a Campaign In almost every situation the default delivery plan should be a campaign, not a one-off drop. The first drop will pick up those who were ready to buy anyway. Your well-designed leaflet landed at the right time. The second drop will start to feel familiar and the more thoughtful customer will read it more thoroughly, and there will still be more low hanging fruit to…
Direct Mail – Making a comeback and getting attention
Thursday 25th April 2019
Email marketing not the only option and not always the best option With volumes of posted materials declining by an average of 5% per year you would expect direct mail to be a thing of the past. However, studies have shown that many businesses are still reaping great rewards from a targeted direct mail campaign. In fact, direct mail is still the 3rd single largest channel used by marketers in the UK. Email was seen as the answer to all marketing woes at one time, enabling companies to communicate with customers and contacts instantly and cheaply. The flood of electronic communications we now receive, means that marketing emails are either trapped in spam filters, overlooked or ignored. The…
How does printed product help an agency in the digital age?
Wednesday 3rd April 2019
Print is a favourable comparison Vs Digital Smartphones, tablets, and other connected devices allow us to access almost any information wherever we are in the world. While mobile devices and apps are the default source for many people to locate products and services, there are still advantages to more traditional marketing approaches. A survey conducted for FedEx last year told us that “4 out of 5 small business owners say print materials help them stand out”. People like the simplicity of printed material, without the ‘distractions and clickbait associated with digital media. A Temple University study conducted for the U.S. Post Office found significant differences in the way our brains process digital and printed messages. Where digital advertising was…