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Election Time? No Time To Panic...

Monday 17th June 2024

With the recent announcement that the UK general election will be held on 4th July, there's no shortage of scaremongering headlines from all sides of the news. Regardless of which party has your backing or who ends up with the keys to No.10, a general election is a big event that can and will be unsettling for businesses. While all sides make bold claims about their ability to 'fix' the economy, smart money knows there's no magic wand that can be waved to right all wrongs. And, as and until the election is over there's a lot of speculation and even fear of what might happen to the economy, after all, the markets hate the unknown. In this period of uncertainty,…

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Long term campaigns: Why it pays to be consistent…

Thursday 2nd May 2024

When it comes to brand recognition, repetition is key - We've already gone into detail about the power that direct door drop marketing has, its effectiveness and benefits. This time around we're taking a look at why our long term campaigns are a valuable tool for building your business - Not least because of the discounts offered by our 3 & 6 month campaigns. Increased Exposure: The more times a potential customer sees a flyer, the more likely they are to remember the message or brand. Repetition helps to increase exposure to the flyer's content, making it more likely to stick in the recipient's mind. This is even true when advertising services that are used infrequently or even seasonally - People don't often sell their house but when they do,…

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Digital advertising – Is it all just smoke and mirrors?

Friday 22nd March 2024

Ever find yourself endlessly scrolling through social media, bombarded by countless adverts that blur together, leaving you unsure of what they're even selling? You're not alone. Studies on eye-tracking reveal that our brains are adept at filtering out anything resembling advertising, even without an ad blocker. This means that a significant portion of advertising budgets are squandered - lost to ad blockers, bots masquerading as real viewers, or simply overlooked by the subconscious mind (1). Shockingly, over 40% of digital ad "views" come from bots (2), a pervasive issue affecting major players like Nestle, the New York Times, and Uber. In one egregious case, a CEO received a 10-year jail term for orchestrating paid digital ads on fake websites viewed solely by…

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10 Tips: For Getting The Most From Your Flyer Design

Monday 5th February 2024

Flyers are the unsung heroes of marketing. They're small but mighty tools that can grab attention and convey a powerful message. However, the success of a flyer often hinges on the clarity and effectiveness of the design brief given to the graphic designer. So, how can you ensure your vision translates into an attention-grabbing flyer? Here's our quick guide to briefing our design team for flyer design success. 1. Define Your Objective Before diving into the design details, clarify the purpose of your flyer. Are you promoting an event, showcasing a product, or raising awareness? Understanding the primary goal helps us craft visuals that align with your objectives. 2. Know Your Audience Identify your target audience. What appeals to them? What design elements resonate with…

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Unlocking Success: A Guide to Leaflet Distribution Campaigns for the start of 2024

Monday 15th January 2024

In an era where digital marketing is more saturated than ever, the timeless art of direct mail stands out as a powerful and personal way for small businesses to connect with their audience. As the new year kicks off, harnessing the potential of a well-crafted direct mail campaign can breathe fresh life into your business, capturing new customers while rekindling relationships with existing ones. Understanding the Power of Leaflet Drops Picture this: amidst the sea of emails flooding inboxes, your potential customer receives a beautifully designed leaflet, brochure, or flyer - It's tangible, it's eye-catching, and it's a break from the digital noise. That's the power of direct mail. Defining Your Objectives Before diving into the creative process, outline your campaign's objectives. Are you…

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The Importance of Measuring ROI in Leaflet Distribution

Monday 25th September 2023

Leaflet distribution is a traditional yet effective marketing strategy that involves distributing promotional materials, such as flyers or leaflets, to a target audience. While it's a cost-effective method to reach potential customers, businesses need to ensure that their investments yield positive results. Measuring ROI allows companies to evaluate the impact of their leaflet distribution campaigns and optimize their marketing efforts accordingly. 1. Define Clear Objectives Before embarking on a leaflet distribution campaign, it's essential to set clear and specific objectives. What do you hope to achieve with this campaign? Is it to increase sales, drive website traffic, promote a special offer, or raise brand awareness? Establishing clear goals will provide a foundation for measuring ROI. 2. Calculate Costs To measure ROI accurately, you must…

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Innovative Door Drop Marketing Strategies to Advertise Your Business

Monday 4th September 2023

In the dynamic landscape of advertising, businesses are constantly seeking fresh and effective ways to connect with their target audience. One such method that has stood the test of time and continues to evolve is door drop marketing. Traditionally associated with leaflets and flyers, door drop marketing has transformed into a versatile and innovative strategy that can help your business stand out and leave a lasting impression on potential customers. In this blog, we'll explore some innovative ways to utilize door drop marketing to advertise your business and make a lasting impact. Augmented Reality (AR) Integration: Embrace the power of technology by integrating augmented reality into your door drop marketing. Encourage recipients to scan a QR code on the flyer using…

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Crafting a Robust Marketing Plan that Resonates with Consumer Needs: A Focus on Leaflet Delivery

Tuesday 18th July 2023

In today's dynamic business landscape, where consumer preferences and behaviours constantly evolve, creating a strong marketing plan that effectively speaks to consumer needs is crucial for businesses. One effective approach to engage with potential customers is through leaflet delivery campaigns. Leaflets can serve as powerful tools to convey your message, promote your products or services, and build brand awareness. This blog aims to guide you through the process of creating a robust marketing plan with leaflet delivery in mind, ensuring it resonates with consumer needs and maximizes your campaign's impact. 1) Understand Your Target Audience: To create an impactful marketing plan, it is essential to have a deep understanding of your target audience. Research and analyse their demographics, interests, behaviours, and preferences.…

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Reaching Local Success: Which Businesses Benefit from Leaflet Distribution?

Monday 26th June 2023

In the age of digital marketing, where online strategies dominate the landscape, it's easy to overlook the power of traditional methods. Leaflet distribution, however, continues to be a highly effective marketing tool, especially for businesses targeting a local audience. From small start-ups to established enterprises, various businesses can benefit significantly from the targeted reach and tangible impact of leaflet distribution. In this blog post, we'll explore which types of businesses can harness the potential of leaflet distribution to drive growth and success. 1. Local Service Providers: For businesses offering services like home repairs, landscaping, cleaning, or pet care, leaflet distribution is a valuable way to reach potential customers in the immediate vicinity. By delivering leaflets directly to households in the targeted area,…

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Direct Mail Marketing Vs Door Drop Marketing - Which Channel Shall I Use?

Wednesday 31st May 2023

Direct mail and door-drop marketing both involve leaflets landing directly in the homes of potential customers. Still, some crucial differences could make one a more suitable solution for your business or event. Here we look at ways to decide which one best suits your needs. What Is Direct Mail Marketing? Direct mail is data-driven and addressed to reach your target audience. In other words, you have greater control over how your leaflet or brochure is targeted. Direct mail is more expensive but can offer a greater return on investment as it is more specific to targeted demographics. The opportunity to identify and target a particular audience niche enables businesses to hone in on the customers most suited to their product or service.…

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What To Do After A Leaflet Drop Campaign

Tuesday 18th April 2023

Now your latest round of leaflet drops is completed, you can relax, right? Just wait until you start to reap the rewards of your campaign? Well, actually, no. Once your drop has been made, your work behind the scenes begins. It's time to look at the results you are achieving and learn and prepare for your next campaign. Here, we explain the importance of doing this groundwork, to make sure each campaign is more successful than the one that preceded it. How to begin Start by gathering data. See how the clear call to action we encourage you to include in any leaflet drop or direct mail campaign worked. Our tracking on delivery for leaflet drops will show you where and…

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How To Plan For A Door-To-Door Leaflet Drop

Monday 27th March 2023

If you want to carry out a door-to-door leaflet campaign, it's only worth the investment if it's planned and executed properly. Door-drop marketing campaigns are a highly successful way to reach directly into the homes of your target audience. As a leading design, print and leaflet distribution group, we can handle any aspect of leaflet creation you struggle with. Planning a successful door-to-door leaflet drop means starting in plenty of time. Ideally, you should start at least a couple of months in advance, especially where you require help from your chosen distributor with design and printing. We would always recommend you speak with your leaflet delivery service to discuss a suitable time plan and ensure they can accommodate your needs in…

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