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Election Time? No Time To Panic...

Monday 17th June 2024

With the recent announcement that the UK general election will be held on 4th July, there's no shortage of scaremongering headlines from all sides of the news. Regardless of which party has your backing or who ends up with the keys to No.10, a general election is a big event that can and will be unsettling for businesses. While all sides make bold claims about their ability to 'fix' the economy, smart money knows there's no magic wand that can be waved to right all wrongs. And, as and until the election is over there's a lot of speculation and even fear of what might happen to the economy, after all, the markets hate the unknown. In this period of uncertainty,…

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Long term campaigns: Why it pays to be consistent…

Thursday 2nd May 2024

When it comes to brand recognition, repetition is key - We've already gone into detail about the power that direct door drop marketing has, its effectiveness and benefits. This time around we're taking a look at why our long term campaigns are a valuable tool for building your business - Not least because of the discounts offered by our 3 & 6 month campaigns. Increased Exposure: The more times a potential customer sees a flyer, the more likely they are to remember the message or brand. Repetition helps to increase exposure to the flyer's content, making it more likely to stick in the recipient's mind. This is even true when advertising services that are used infrequently or even seasonally - People don't often sell their house but when they do,…

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Digital advertising – Is it all just smoke and mirrors?

Friday 22nd March 2024

Ever find yourself endlessly scrolling through social media, bombarded by countless adverts that blur together, leaving you unsure of what they're even selling? You're not alone. Studies on eye-tracking reveal that our brains are adept at filtering out anything resembling advertising, even without an ad blocker. This means that a significant portion of advertising budgets are squandered - lost to ad blockers, bots masquerading as real viewers, or simply overlooked by the subconscious mind (1). Shockingly, over 40% of digital ad "views" come from bots (2), a pervasive issue affecting major players like Nestle, the New York Times, and Uber. In one egregious case, a CEO received a 10-year jail term for orchestrating paid digital ads on fake websites viewed solely by…

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10 Tips: For Getting The Most From Your Flyer Design

Monday 5th February 2024

Flyers are the unsung heroes of marketing. They're small but mighty tools that can grab attention and convey a powerful message. However, the success of a flyer often hinges on the clarity and effectiveness of the design brief given to the graphic designer. So, how can you ensure your vision translates into an attention-grabbing flyer? Here's our quick guide to briefing our design team for flyer design success. 1. Define Your Objective Before diving into the design details, clarify the purpose of your flyer. Are you promoting an event, showcasing a product, or raising awareness? Understanding the primary goal helps us craft visuals that align with your objectives. 2. Know Your Audience Identify your target audience. What appeals to them? What design elements resonate with…

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Unlocking Success: A Guide to Leaflet Distribution Campaigns for the start of 2024

Monday 15th January 2024

In an era where digital marketing is more saturated than ever, the timeless art of direct mail stands out as a powerful and personal way for small businesses to connect with their audience. As the new year kicks off, harnessing the potential of a well-crafted direct mail campaign can breathe fresh life into your business, capturing new customers while rekindling relationships with existing ones. Understanding the Power of Leaflet Drops Picture this: amidst the sea of emails flooding inboxes, your potential customer receives a beautifully designed leaflet, brochure, or flyer - It's tangible, it's eye-catching, and it's a break from the digital noise. That's the power of direct mail. Defining Your Objectives Before diving into the creative process, outline your campaign's objectives. Are you…

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The Importance of Measuring ROI in Leaflet Distribution

Monday 25th September 2023

Leaflet distribution is a traditional yet effective marketing strategy that involves distributing promotional materials, such as flyers or leaflets, to a target audience. While it's a cost-effective method to reach potential customers, businesses need to ensure that their investments yield positive results. Measuring ROI allows companies to evaluate the impact of their leaflet distribution campaigns and optimize their marketing efforts accordingly. 1. Define Clear Objectives Before embarking on a leaflet distribution campaign, it's essential to set clear and specific objectives. What do you hope to achieve with this campaign? Is it to increase sales, drive website traffic, promote a special offer, or raise brand awareness? Establishing clear goals will provide a foundation for measuring ROI. 2. Calculate Costs To measure ROI accurately, you must…

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Innovative Door Drop Marketing Strategies to Advertise Your Business

Monday 4th September 2023

In the dynamic landscape of advertising, businesses are constantly seeking fresh and effective ways to connect with their target audience. One such method that has stood the test of time and continues to evolve is door drop marketing. Traditionally associated with leaflets and flyers, door drop marketing has transformed into a versatile and innovative strategy that can help your business stand out and leave a lasting impression on potential customers. In this blog, we'll explore some innovative ways to utilize door drop marketing to advertise your business and make a lasting impact. Augmented Reality (AR) Integration: Embrace the power of technology by integrating augmented reality into your door drop marketing. Encourage recipients to scan a QR code on the flyer using…

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Crafting a Robust Marketing Plan that Resonates with Consumer Needs: A Focus on Leaflet Delivery

Tuesday 18th July 2023

In today's dynamic business landscape, where consumer preferences and behaviours constantly evolve, creating a strong marketing plan that effectively speaks to consumer needs is crucial for businesses. One effective approach to engage with potential customers is through leaflet delivery campaigns. Leaflets can serve as powerful tools to convey your message, promote your products or services, and build brand awareness. This blog aims to guide you through the process of creating a robust marketing plan with leaflet delivery in mind, ensuring it resonates with consumer needs and maximizes your campaign's impact. 1) Understand Your Target Audience: To create an impactful marketing plan, it is essential to have a deep understanding of your target audience. Research and analyse their demographics, interests, behaviours, and preferences.…

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Reaching Local Success: Which Businesses Benefit from Leaflet Distribution?

Monday 26th June 2023

In the age of digital marketing, where online strategies dominate the landscape, it's easy to overlook the power of traditional methods. Leaflet distribution, however, continues to be a highly effective marketing tool, especially for businesses targeting a local audience. From small start-ups to established enterprises, various businesses can benefit significantly from the targeted reach and tangible impact of leaflet distribution. In this blog post, we'll explore which types of businesses can harness the potential of leaflet distribution to drive growth and success. 1. Local Service Providers: For businesses offering services like home repairs, landscaping, cleaning, or pet care, leaflet distribution is a valuable way to reach potential customers in the immediate vicinity. By delivering leaflets directly to households in the targeted area,…

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Direct Mail Marketing Vs Door Drop Marketing - Which Channel Shall I Use?

Wednesday 31st May 2023

Direct mail and door-drop marketing both involve leaflets landing directly in the homes of potential customers. Still, some crucial differences could make one a more suitable solution for your business or event. Here we look at ways to decide which one best suits your needs. What Is Direct Mail Marketing? Direct mail is data-driven and addressed to reach your target audience. In other words, you have greater control over how your leaflet or brochure is targeted. Direct mail is more expensive but can offer a greater return on investment as it is more specific to targeted demographics. The opportunity to identify and target a particular audience niche enables businesses to hone in on the customers most suited to their product or service.…

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What To Do After A Leaflet Drop Campaign

Tuesday 18th April 2023

Now your latest round of leaflet drops is completed, you can relax, right? Just wait until you start to reap the rewards of your campaign? Well, actually, no. Once your drop has been made, your work behind the scenes begins. It's time to look at the results you are achieving and learn and prepare for your next campaign. Here, we explain the importance of doing this groundwork, to make sure each campaign is more successful than the one that preceded it. How to begin Start by gathering data. See how the clear call to action we encourage you to include in any leaflet drop or direct mail campaign worked. Our tracking on delivery for leaflet drops will show you where and…

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How To Plan For A Door-To-Door Leaflet Drop

Monday 27th March 2023

If you want to carry out a door-to-door leaflet campaign, it's only worth the investment if it's planned and executed properly. Door-drop marketing campaigns are a highly successful way to reach directly into the homes of your target audience. As a leading design, print and leaflet distribution group, we can handle any aspect of leaflet creation you struggle with. Planning a successful door-to-door leaflet drop means starting in plenty of time. Ideally, you should start at least a couple of months in advance, especially where you require help from your chosen distributor with design and printing. We would always recommend you speak with your leaflet delivery service to discuss a suitable time plan and ensure they can accommodate your needs in…

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Why Stopping Marketing Could Affect Your Business?

Friday 3rd March 2023

We get it. In times of financial uncertainty, the marketing budget is often the first place you seek to cut. Yet any savings you make will likely pale into insignificance when you factor in the possible damage to your business. With this in mind, we explain why you should see marketing as an investment, not an expense. Over time, marketing will pay for itself - often multiple times over, if you get it right. Keeping your brand and voice in the public eye will protect and likely increase your sales margins, especially when others around you are fading away, making every penny spent on marketing undoubtedly worthwhile. Brands that increase or maintain their marketing budget will, without a doubt, fare better…

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What Do All Successful Leaflet Campaigns Have In Common?

Wednesday 25th January 2023

Have you ever just looked at a leaflet that drops through your door and thought how clever it was and how the message spoke to you? As a leaflet and brochure marketing design and distribution specialist, we can guide you on what companies are doing to achieve that success and the work behind the scenes that goes into a successful leaflet campaign. Here, we look at some of the factors that impact the success of your leafleting campaigns. Consistent leaflet drops To make your business stay at the forefront; consistency is key. We would recommend a minimum of monthly door drops as part of a regular marketing strategy. This gives your audience time to consider and revisit but doesn't let them forget you.…

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Are Your Marketing Channels Up-To-Date?

Wednesday 21st December 2022

When you're designing a marketing campaign, it's easy to get lost in how it looks. However, it's vital that you also pay attention to the small details. If you get the small details wrong, this can have a devastating impact on your ROI. Plus, it could mean more than just wasting money. It can damage your reputation and lose you business. The devil is in the detail Here at Swindon Leaflet Delivery, as experts in leaflet distribution and mail drop campaigns, we have seen the impact errors in small details have on a campaign, and it's not pretty. Whether we design your leaflet or brochure or you design yourself and use our print and distribution services, it's worth spending some time checking all…

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How Much Is A Customer Worth?

Friday 2nd December 2022

No business would operate well without a good customer base. However, what a customer is worth to a business can be difficult to measure. Part of determining how much a customer is worth involves taking a close look at how much your business spends to get them onboard. Consider your marketing spend against the value of the customers it gets you. Customer acquisition cost and lifetime value calculations will give you an idea of each new customer's worth against their expected purchases and potential lifetime value. Marketing spend versus new customer value The nature of your business will determine what you should consider a reasonable customer acquisition value, factoring for customer retention rates, how likely they are to make more than one purchase…

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Is Gift Marketing A Proven Strategy?

Thursday 27th October 2022

In today's rocky market, it can be really difficult to find a strategy that tempts those looking to save every penny to purchase from even the most well-established company. While you might think that everyone loves a freebie, is gift marketing right for your business? And does it really bring results? The answer is yes, but only if you carefully consider your strategy in order to get the right gift in front of the right customer. Here, we look at some ways in which you could make gift marketing work for you. What should a gift be? Firstly, let's be blunt, there are some really awful promotional gifts on the market these days. Making the selection of what's right for your campaign means…

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Using Leaflets To Increase Brand Awareness

Friday 30th September 2022

It can be hard not to think of selling when planning a marketing campaign, yet drawing attention to your branding through repetitive marketing is a great way to get attention. Repeated door drops and leaflet direct mail campaigns landing directly on their doormat will get people thinking of your business, even as they go about their daily life. Isn't advertising all digital these days? TV advertising and social media adverts in a crowded space can easily be missed. Using leaflets and door drop marketing is a highly impactful and undoubtedly cost-effective advertising method that gets directly into the homes of your potential customers. In fact, leaflet drops can be more effective than other advertising mediums. How? Because they land in the heart…

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Powerful Tips To Master For Success With Your Leaflet Distribution Campaigns

Thursday 1st September 2022

Leaflet distribution campaigns are the perfect way to get your marketing message across, landing directly on the doormat of homes and businesses. You can hit a wide area or targeted audience with one of the cheapest ways of advertising available. That said, it's crucial to deliver your message clearly and noticeably to your audience, guiding them to react in the way you want them to. Here are our tips to ensure that you achieve success with your leaflet distribution campaigns. Optimise Your Leaflet Design This may seem obvious, but a successful leaflet campaign is about more than just what you put on the page. Where and how you show, the information is just as important. Putting the most critical messages where the…

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Forget Everything You Know About Door Drop Marketing

Wednesday 10th August 2022

The internet is now so crowded it can be impossible to get your message to the right people. If you often find yourself getting fed up with the numerous advertisements you see pop up every time you look on the internet, then it's pretty sure your customers are feeling the same. Internet adverts are now so common they are losing their impact or simply getting passed by. Sometimes, they can put people off completely, meaning you may deter potential buyers before they even get to know who you are and what you can do. We're not saying you should stop marketing over the internet, but what about broadening your marketing campaigns over different media to get your business noticed? Door…

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How To Use Direct Mail To Boost Sales

Thursday 23rd June 2022

It's hoped that with every direct mail campaign, you boost sales; otherwise, what would be the point? That said, there are some things you should do to encourage potential customers to buy and make it easy for them to do so to increase your chances of success. Why use direct mail? Direct mail is also one of the most cost-effective and lower-cost ways to acquire customers. Your mail packages land directly in the homes, they have to be moved, and more people take notice than email advertising and social media sponsored links. The internet is now so busy with advertising that it is hard to be seen. In fact, digital marketing open rates dropped during 2020 and are expected to continue downwards…

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Are Companies Still Using Direct Mail?

Wednesday 25th May 2022

When it comes to marketing your business, many people may ask whether direct mailings are still a relevant option. The short answer is absolutely, yes they are! But why? With so much accessible via the internet, what makes companies still find it beneficial to use direct mail? Here we take a look, at how and why we help our customers use direct mail in the best way to back up their websites, physical and online stores and social media content to drive their business from a doormat. What are the benefits of direct mail? If you're wondering how companies are still benefitting from cost-effective direct mail campaigns, there are various reasons. Just a few benefits of this type of campaign include: • Direct mail connects…

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Are You Taking Advantage Of These Creative Opportunities With Door Drops?

Friday 6th May 2022

In it's simplest form, marketing aims to get attention to your brand and entice customers to buy a product or use a service, but some vital creative opportunities can get missed in the rush to reach out to your market. We know that door drops are highly effective at getting attention. Still, there are certainly some added extras to look at that can ensure you really benefit from all of the great results that a door drop leaflet distribution, booklet or brochure mailing can achieve. Here we give away a few of our tips to ensure that the creative opportunities are not lost for each campaign. Door Mat Impact Knowing what to include is not the only thing to worry over. Placement is…

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Precision Targeting And The Door Drop Marketing Campaign

Wednesday 6th April 2022

If you're looking at marketing via a door drop campaign, you may or may not have considered who you are marketing too. Here, we look at the importance of precision targeting when honing in your marketing strategy. What is precision targeting? Precision targeting isn't there to replace marketing strategies, more to use customer insights and data to build tailor-made targeting decisions. To do this, it's essential to identify and understand the customers you want to attract to target how you and your services or products address their needs. Rather than a scattered catch-all approach, precision targeting allows you to maximise your marketing budget and advertising by directing your approach to the type of customers who are likely to use or need your…

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What Are Your Short And Long Term Objectives With Door Drop Marketing?

Friday 4th March 2022

When it comes to marketing, you want results, but some involve playing the long game. Knowing what you want to achieve both in the long term and short term is essential when it comes to marketing. But what should you be thinking and looking to achieve from door drop marketing? Why goal setting is vital Setting short and long term goals with a door drop marketing campaign is essential to ensure that you not only convert the leaflet into a customer but once you have them, you keep them. You can't do it all with one leaflet. Best results happen when you run multiple campaigns over some time. Success can happen with a hit and run campaign, but you certainly stand a…

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Consider How Door Drops Will Work Alongside Other Channels

Monday 31st January 2022

It's never good to have all your eggs in one basket, which applies equally to marketing. There are many ways in which to market and a combined approach is often an approach that has the greatest chance of success. Here, we highlight how door drops work effectively alongside other channels. Here at Swindon Leaflet Delivery, we certainly see the effectiveness of marketing efforts combining direct mail, social media and online advertising, but we know only too well how people can struggle to come up with combined marketing techniques to really boost their chance of success. Why use door drop marketing alongside other channels Businesses benefit from the interest the leaflet itself generates as it lands on the doormat, but equally, it drives…

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How Effective Is Your Marketing Budget?

Tuesday 4th January 2022

Here at Swindon Leaflet Delivery, we know that getting the best value for money is essential when you decide on your marketing budget. Yet it's a bit of a chicken and egg situation. After all, you can set a budget, but your ideas may be way off fitting within it. Alternatively, you budget to meet the intent and quickly find that the funding required spirals. The solution is to plan and prepare appropriately to make the most of money and ideas. With that in mind, we look at how effective your marketing budget should be. Why plan? Making an annual plan and budget allocation will give you peace of mind throughout the year; it's safer than short term solutions. A yearly program…

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Why On-Going Campaigns Produce Better Results

Wednesday 1st December 2021

Have you ever wondered why ongoing marketing campaigns produce better results than a one-time deal? Let's look back to our childhood. At school, we were taught many new things by repetition. The more you hear or see something, the more you will remember and recall. It's the same with adverts for products or services. If you only see it once, you might struggle to retain enough information when you need it. A multi-pronged approach In modern times there is no escaping the importance of the internet in company publicity. Still, it can be virtually impossible for smaller and more locally based businesses to be noticed amidst the sea of more prominent names and compete against those with a hefty marketing budget. This is…

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Planning Your Christmas Marketing Message

Tuesday 9th November 2021

It's the festive time of year and you should now start planning to ensure your Christmas marketing message hits the right spot. Christmas may be a time when families have lots of other things on their minds, or funds may be tight (especially this year), so planning a Christmas marketing timetable is essential if you want the right message delivered at the right time. Even those who believe Christmas should be kept in December will appreciate a helpful marketing campaign leaflet or brochure in the run-up to the big day. Here, we take a look at the planning required and consider whether you need to do anything different with your market simply because it's the most wonderful time of year! Things…

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Combining Leaflet Distribution and Digital Marketing for Market Success

Tuesday 5th October 2021

We are now seeing a return to pre-pandemic marketing levels, and this has seen an increase in the number of leaflet campaigns that we are handling. New and existing clients are turning to us to increase their business awareness locally for both leaflet drops and nationwide direct mail campaigns. But often, the best approach is two-pronged, and employing both digital and print marketing efforts could help make sure your business reaps rewards. Old school meets new There is a growing understanding of the effectiveness of paper marketing to support digital marketing campaigns. In fact, paper marketing is the perfect way to introduce and support digital marketing. There are many ways it can be done, so we thought we would tell you how…

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4 Important Steps To Determine Before Starting Any Campaign

Thursday 9th September 2021

What's the point of a campaign if it doesn't seek to achieve something? No matter how big or small, whether a few nicely worded emails or leaflets or a full-on marketing assault, it takes planning to get results. After all, if you're spending a little or a lot on a campaign, you want to get a good return on your investment. Therefore, every campaign strategy should follow a broadly similar planning path, which includes identifying the below. Your Aim To start at the beginning, we have to jump to the end. Determining your desired outcome can actually be more challenging than you think. You should be more specific than simply stating moving business forward or increasing profit if you want to create…

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Reasons Your Leaflet Campaign Failed And How To Fix It For Next Time

Monday 30th August 2021

There is nothing more frustrating than finding what you thought was a well-planned leaflet didn't yield the results you hoped. But we could help you understand what you may have gone wrong. As experts in leaflet door drop, direct mail campaigns, design and printing we know what works and what doesn't when it comes to leaflet campaigns, so read on as we highlight the main reasons your leaflet drop may not have brought you the ROI you'd hoped for. Design Appeal It might surprise you to learn that many purchasing decisions are made by what we see, not what we read. Is your design letting you down? Lacking appeal or the right images to make potential customers stop and look means you could…

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What Do Trees Do For Our Planet?

Tuesday 17th August 2021

We have taken the presence of trees for granted for many years, but have you ever thought what would happen if they all disappeared? In 2019, the UK Government launched a scheme to boost tree-planting in a bid to fight climate change, a scheme worth £50 million. They support farmers and landowners to create new woodland with funding as the trees grow as part of their 25-year Environment Plan. In 2020, The National Trust also declared its ambition to plant 20 million trees by 2030. If it wasn't so crucial to our environment, we are sure neither would invest so heavily. Why Are Trees So Important To Our Planet? Trees do so much more than just make the place looks green and…

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Using Leaflets For Recruitment

Friday 16th July 2021

You have probably heard on the news that many businesses are struggling to attract candidates for the vacancies that they have to offer. For many reasons, as the world opens up and the risks from Covid-19 ease, there are many unfilled job vacancies. Companies are struggling to attract the attention for vacancies they would have quickly filled in the past. They urgently need additional team members, yet their previously successful recruitment processes may be failing them. However, we believe we have a great solution. Our door drop marketing teams have been extremely busy over the last couple of months delivering leaflets aimed at recruitment, to much benefit from those employers choosing to use them. Harnessing the power of door drop Here at…

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Reward And Inform With Your Door Drop Marketing Campaigns

Thursday 24th June 2021

Do you worry that you aren't connecting with your target audience for your door drop marketing campaigns? There are certain things you may not be including in your campaigns that could significantly affect your ROI. Here, we explain two of the most important strategies when it comes to gaining traction with your target audience - rewarding and informing. Statistical Proof We already know that customers respond positively to information that is relevant and useful to them, so let's look at the research that tells us more. Royal Mail carried out an extensive survey back in 2015 to identify what type of mail customers found valuable and why. It may surprise you to learn that building a relationship with a current customer through…

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Why It’s Important To Continue Marketing During Economic Turbulent Times

Thursday 3rd June 2021

Let's face it, the last year or so has been a rather unsettling and worrying time for businesses in many different industries. COVID-19 has shown us the vulnerabilities within our businesses and while some have managed to diversify their product/service offerings to adapt, others have not been able to. For many companies, a period of economic turbulence and uncertainty have them battening down the hatches, cutting back what they consider to be non-essential spending and sitting back to ride out the storm. Some may act by immediately cutting or doing away with marketing budgets completely, in the belief that holding onto cash is the only way to survive. But this could be harming their business more than they realise.…

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Let’s Talk About The Future Of Door Drop Marketing

Tuesday 4th May 2021

Whilst many businesses have struggled through the Covid-19 pandemic, as a leaflet distribution and direct mail company this has certainly not been the case. We continue to grow and help many businesses focus their marketing and customer acquisition through our leaflet marketing services. Many local businesses realise the benefit of local customers but miss the opportunity a leaflet drop provides. Getting to the heart of the home or business with a leaflet landing on the mat is an effective marketing strategy that is proven to be successful. JICMAIL official figures show the effectiveness of direct mail and door drop leafleting, with an 11% increase year-on-year, creating a record high since activity tracking was introduced in early 2017. Since the outbreak of Covid-19,…

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Make Your Door Drop Marketing Worth Keeping

Friday 23rd April 2021

An astonishing 72% of people receiving marketing material on their doormat read, keep or pass it on, and 45% of consumers keep direct door drop mail leaflets and brochures in a draw or on a noticeboard for them to call on. In addition to this, a whopping 89% recall flyers coming through their letterbox, so the benefits of direct marketing campaigns are clear according to the Direct Marketing Association figures released. But how do you harness the power of this type of marketing, and avoid being one of those leaflets that moves directly from the doorstep to the recycling bin? The secret is to give them a flyer that they deem as worth keeping. Ensuring that your leaflet is…

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Important Lessons To Remember From A Year In Lockdown

Monday 12th April 2021

If you had told us 12 months ago that we would be still in the middle of a national lockdown, we probably wouldn't have believed you, but what a crazy year it has been. While it has been a period of great stress, worry, and endless challenges, it has also been a year of critical lessons for anyone involved in the world of business. Most people will have learned more about their business than ever before. We have realised the importance of being adaptive and resilient, and there are some key takeaways from the past 12 months that we would like to share with you. 1. Broadening your services is critical - We have seen a lot of businesses adapt to…

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Are You Using Your Company's Database Wisely?

Friday 26th March 2021

If you focus marketing only on attracting new customers, you could be missing a trick. Your existing database is likely to be your biggest asset untapped asset. Take a moment to digest this, and it starts to make perfect sense. Those people approached you for a reason. Whether to learn more, think about or buy, they could be your next sale - so it's essential you don't neglect them when creating your marketing plan. Developing your interaction and marketing opportunities with existing customers and leads has enormous, often under-utilised value. Your Database + Our Experience = Perfectly Targeted Marketing Swindon Leaflet Delivery offer all you need for personalised and targeted mailing campaigns. We know a targeted direct mail campaign bringing your news…

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Let’s Make Your Marketing Spring Into Action

Monday 15th March 2021

The weather is getting better (hopefully) and with Spring well on the way, now is definitely the time to spring into action with your marketing plans. With the UK gradually opening back up, businesses that have laid dormant, or just been getting by, can harness the positivity that things are getting better, and start to revive their business plans for the future. And there are certain financial boosts to help many UK businesses do just that. A Budget Boost For Business The Chancellor, Rishi Sunak, during his spring Budget announced further grants to struggling businesses, alongside new loan schemes aimed at supporting businesses as we come out of lockdown and look to the future. A clearer picture of the furlough scheme…

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Why You Should Continue To Test And Learn From Your Door Drop Marketing Efforts

Thursday 4th March 2021

We know that door drop marketing is highly effective at gaining attention. Research shows that around 89% of people remember receiving a door drop leaflet and 79% of them will keep it or pass it to a friend or family member. All of this increases awareness of your business and improves your sales potential. Our testimonials are proof that door drop marketing, especially as part of leaflet campaign over time, certainly helps many businesses. But that doesn't mean that every campaign you launch will have the same effect. Test and Learn We know you are likely to get new customers from a one-off leaflet drop, but think how many more you could get if you use a varied and enticing campaign delivered…

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A Few Quick Tips to Help You Use QR Codes In Your Business Marketing

Friday 19th February 2021

Those funny little boxes of black and white patterns, QR codes, have become a popular way for businesses to direct potential clients to websites of businesses including mobile mechanics, small retailers and food delivery services quickly and efficiently. Are you aware of their benefits? And how could you go about using them to grow your client base? Let's take a look... What are QR codes? A QR code is a little magic box containing an array of black and white squares of machine readable code. QR codes offer the very latest in Quick Response (QR) technology, allowing people to access your business more quickly than accessing a website address. Have you ever typed in a website address only to find you've mistyped something,…

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We Refuse To Participate In A Recession, How About You?

Monday 8th February 2021

It would be so easy to assume that all the effects on your business from being in a recession would be negative, but here at Swindon Leaflet Delivery, we know this simply isn't the case. A positive outlook and an innovative mind means you can take a proactive approach, look objectively at how your business operates and get creative with your products and services. If you're determined that your business will not only survive but thrive throughout a recession, there are steps you can take to ensure this is the case. Cash flow planning Check your cash flow, assess how much liquidity you have, and once you understand the bottom line and know your financial strength you have the base with which…

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We Help Businesses No Matter How Big Or Small

Friday 22nd January 2021

2021 sees us facing a year that will see a lot of huge changes. Alongside a likely rise in self-employment as those left unemployed by COVID-19 seek to start out on their own, established businesses will be looking to retain their place in the market. As competition for customers is likely to become more intense, this is a critical time to advertise effectively. We all know that successful marketing is key for businesses of all sizes to survive, and even more so this year as the coronavirus bites further. But how to you advertise to your best advantage with all the changes taking place across the UK? Countering COVID-related problems Lockdowns and restrictions have changed the way in which many businesses capture…

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Get Ahead Of The Game In January With Marketing That Delivers

Tuesday 8th December 2020

The New Year brings new plans for many people and this year more than most. With the difficult year many of us have faced, and the development of a vaccine which could spell the end of national restrictions, people are on doubt focussing on what changes the new year could bring for them. And this leaves opportunity for businesses such as gyms, clothing suppliers, removal companies and more to get in front of people looking to make a change, if they are first through the door of their target market. New Year, New Me, New Business Opportunity We at Swindon Leaflet Delivery know from experience that a new year is a great time for door drop marketing, and we believe strongly…

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Misconceptions Of Door Drop Marketing

Friday 27th November 2020

Have you always thought that you could spend your marketing budget far more effectively than dropping a leaflet or brochure directly through someone's letterbox, believing they never work and are just a waste of time, paper and money. We're here to tell you that this simply isn't the case - and there are other misconceptions about door drop marketing that we think you should know about! Read on to find out how the right leaflets defy the misconceptions. Door drop marketing services provided by Swindon Leaflet Delivery, could help to ensure your business gets noticed. MYTH 1 - There's a low response rate The reality is very different and backed up by the Data and Marketing Association (DMA), which through extensive surveys and…

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The Benefits Of Merging Online And Offline Marketing

Tuesday 10th November 2020

No longer is there a one size fits all approach to marketing. Over time, the most successful businesses have realised that they need to combine both online and offline marketing to get the best results. Maximum exposure across all demographics will only be achieved by reaching out to those not using the internet equally as much as those that do. Here, we explain why a combination of both types of marketing could benefit your business and how you could bring the two together to get the most out of it. We are living in a time unlike any other How many potential customers would your business lose, if you switched to solely online marketing? The reality is more than you may have…

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The Lifetime Value Of A Customer

Thursday 29th October 2020

You know how many customers you have; but do you know how many of them are repeat customers - customers that return to your products or services repeatedly? A major expense faced by any business is gaining customers, so it certainly makes sense to retain them and keep your company as their go-to choice. But how do you know who your most loyal customers are, and how do you keep them engaged? How can I measure my return rate? There are many ways to do this and to some extent it will depend on the systems you have available and your actual business model. For example, a subscription-based business can simply measure all of the customers purchasing a repeat subscription. However, it…

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Why Door Drops Will Get Your Message Across Better Than Other Forms Of Media

Tuesday 29th September 2020

At the early stage of the Covid-19 lockdown, the UK Government were regularly on the television, radio, and in both online and physical news articles. However, they still felt the need to get the message across in a closer more personal way, a way they knew we could not avoid - so they did a door drop, advising households of the new rules and regulations and guidelines of staying safe throughout the pandemic. We know you may consider door drop marketing to be a little 'old school' but in many cases, the old ways can bring a great response, as proven above, and as one of the most effective means of targeted mailings, it could be highly beneficial to your business. Here…

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The importance of including Door Drop Marketing in your marketing budget

Monday 21st September 2020

The popularity of online marketing means that offline marketing tools are seen as old-fashioned and ineffective. But this simply isn't the case. In fact, including door drop marketing in your budget could see your business edge ahead. Since March, the UK, like many other countries, has been plunged into a public health crisis. The subsequent lockdown brought the economy to a grinding halt. As we emerge from this enforced hiatus, the scars on the economy are already visible. UK GDP fell by 2.2% and with this happening over two quarters in a row, the UK confirmed it was in recession. For most businesses, this is not good news. Difficult trading conditions are compounded even further by people's uncertainty and anxiety. Marketing budgets are…

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Recent Successes - Wide ranging companies gaining new business from door drops

Tuesday 23rd June 2020

What do the following business types have in common? CBD Oil seller Car Repair Garage Window Company Florist Fruit and Veg Box Delivery Service Electrician Estate Agent Fundraising Not much is the answer! However, these are a selection of the businesses that we have carried out Door Drop campaigns for in the month that upon discussing their campaigns afterward, the business owners have all reported to us that new business was gained directly from the campaign we carried out for them. Some reported that profit was reached very quickly indeed, for others this will be measured by customer value over the year, it does depend somewhat on the sale value of the items being marketed. For example, an Electrician could gain an order for £1000 plus from a job booked in…

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Business continues at Swindon Leaflet Delivery

Thursday 19th March 2020

Considering the COVID-19 outbreak, we wanted to inform our customers that we will be adhering strictly to all advice provided by the World Health Organisation. We are also closely observing protocol as advised by local authorities. Given the recent news and on-going issues surrounding COVID-19, we thought it was important that our customers are aware of the facts regarding the post and mail delivery, any risk to people's health. Please find below two statements, one from Royal Mail. We hope you find the below information useful and informative. Royal Mail has issued the following statement Public Health England (PHE) has advised that people receiving parcels are not at risk of contracting the coronavirus. From experience with other coronaviruses, we know that these types…

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Why your great partnerships work for your customers?

Thursday 19th March 2020

When planning marketing campaigns for your customers it pays to have strategic partnerships in place to deliver the services that may not fall within your specialty. Finding those reliable partners who you trust to provide the service that you expect your clients to receive is a matter of the basic business requirements of getting to know them, of them getting to understand your business and then delivering that service. In an internet marketing forum recently, a member was asking for recommendations for print services. The responses were almost unanimous in saying that the remote online services produced an acceptable level of print quality, what was lacking was interaction. We have talked before in our blogs about the impact your leaflets can…

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What you should get from a print partner - 5 Key points to think about!

Thursday 20th February 2020

Where printing was seen as a poor relation a few years ago, recently it has become reenergized as a primary means for communicating with customers. With that in mind here are the five key points you should consider when looking for a prospective partner. 1. Understanding: If you are trusting vital parts of your marketing strategy to an external partner then you need to have confidence in their ability to deliver. Understanding your expectations and objectives is essential. The need for understanding works both ways however and you need to be clear about what is achievable within your budget and timeframe. This is the first step to building a relationship based on mutual trust. 2. Problem Solving: Simply put you need a…

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Leaflets – How they get your message across

Thursday 23rd January 2020

With so many companies successfully using leaflet distribution it can certainly be highly effective. Promoting an event or special offer or launching a new business, whatever your message, leaflet distribution is a genuine option to spread the word. So how does a successful leaflet get its message across? Size counts, quality matters - You could opt for A5, A6, bifold, trifold or postcard. It is certainly about personal preference, but you will also need to consider what space is needed to get your message across. Think about an unusual size that will stand out amongst the crowd of other leaflets dropping onto the mat. Using good quality paper makes a lot of difference. A leaflet that feels substantial will give the…

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What good print design says about your brand?

Thursday 19th December 2019

In our first blog this month we examined how leaflet distribution can work for your business. However, the best-prepared campaign will be worthless if it is carried through with a poor-quality flyer or leaflet. In 2005, a group The Design Council studied the portfolios of FTSE listed companies over the course of the previous decade. They found that the companies that put an emphasis on design did way better than the ones that didn't. In terms of a business advertising through leaflet distribution, the way to stand out from the crowd is through good print design. Images Any photos being used need to be of high quality and ready for a printed leaflet. Expecting the images used on your website which can…

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Overcoming Resistance - Why a printed product works better than the web

Thursday 21st November 2019

In the last decade, many marketers have been engaged in some kind of "print to digital" transformation. Glossy brochures, direct mail pieces, bulky manuals, and many other printed items have been replaced by a combination of web content, email, and on-demand electronic files. This transformation is driven by how we consume media. We increasingly get our news, entertainment, and information via computers, tablets, and phones. Print-based media outlets have seen a decline in use that leads some to predict the complete demise of print as a marketing medium. The big difference between online and print materials is the scope of advertisements. A single website or Web ad can potentially reach customers anywhere in the world meaning online advertising can potentially reach…

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Find your audience - GPS Tracking & Geodemographics profiling of distribution

Tuesday 24th September 2019

Our knowledge of consumers habits and behavior has become increasingly sophisticated in recent years. The benefits to media channels such as Leaflet Distribution have led to an ability to cut to the target market pretty accurately, where it would previously have been a fairly blunt tool. Geodemographic classification studies locations (geo) and people (demographic). It attempts to provide accurate and detailed descriptions of UK consumers and the areas where they live. Geodemographic classifications work from some basic assumptions; People who live in the same area are much more likely to have similarities than two people picked at random from different areas. Similar locations will have people who fit a certain demographic. Locations are classified according to the characteristics of the people…

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How design sells your business

Monday 23rd September 2019

When a consumer is presented with numerous options about a particular product or service, you want to be the one that they choose. But if you're offering the same product as 10 other companies, what's going to make you stand out? Consumers make decisions based on reliability and trust, and this is where the design of the leaflet making your offer comes into its own. Having a clear idea of the message you want to convey and who you want to respond to that message will help steer the design of your leaflet. AIDA is an acronym for; Attention, Interest, Desire, and Action. AIDA is an important part of leaflet design and is a proven framework for converting casual interest into…

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Proper Leaflet Distribution

Monday 8th July 2019

The 5 things that make it work Leaflet distribution continues to be one of the most effective tools in the advertiser's tool box and provides a cost-effective means to get your message in front of the 27 million households in the UK. Making it effective requires careful planning and targeting. 1. Make it a Campaign In almost every situation the default delivery plan should be a campaign, not a one-off drop. The first drop will pick up those who were ready to buy anyway. Your well-designed leaflet landed at the right time. The second drop will start to feel familiar and the more thoughtful customer will read it more thoroughly, and there will still be more low hanging fruit to…

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Direct Mail – Making a comeback and getting attention

Thursday 25th April 2019

Email marketing not the only option and not always the best option With volumes of posted materials declining by an average of 5% per year you would expect direct mail to be a thing of the past. However, studies have shown that many businesses are still reaping great rewards from a targeted direct mail campaign. In fact, direct mail is still the 3rd single largest channel used by marketers in the UK. Email was seen as the answer to all marketing woes at one time, enabling companies to communicate with customers and contacts instantly and cheaply. The flood of electronic communications we now receive, means that marketing emails are either trapped in spam filters, overlooked or ignored. The…

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How does printed product help an agency in the digital age?

Wednesday 3rd April 2019

Print is a favourable comparison Vs Digital Smartphones, tablets, and other connected devices allow us to access almost any information wherever we are in the world. While mobile devices and apps are the default source for many people to locate products and services, there are still advantages to more traditional marketing approaches. A survey conducted for FedEx last year told us that "4 out of 5 small business owners say print materials help them stand out". People like the simplicity of printed material, without the 'distractions and clickbait associated with digital media. A Temple University study conducted for the U.S. Post Office found significant differences in the way our brains process digital and printed messages. Where digital advertising was…

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